Matt Jones, the founder of Firo Fire Kissed Pizza, embarked on a mission to learn as much as he could about Neapolitan pizza, Italian gelato, and the best ambiance by traveling all throughout Italy and getting the perfect recipes for Firo Fire Kissed Pizza.
In 2014, Matt opened Firo Fire Kissed Pizza in the Lawton community. The restaurant offers signature or build-your-own pizza and salads from freshly prepared products each day as well as fresh gelato made with the same recipes and ingredients found in Italy. The restaurant has received a tremendous amount of positive press, as well as inquiries regarding franchising since its opening. In 2015, after building a strong reputation, Firo Franchise Enterprises, LLC had turned to franchising as a means of expanding their business while maintaining the strong reputations for which Firo is known In 2016, Firo Franchise Enterprises started selling franchises to offer individuals the same opportunities – the ability to operate a fun, fulfilling, and profitable business while at the same time expanding the Firo Fire Kissed Pizza family.