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Hooters of America, LLC is the Atlanta-based operator and franchisor of over 430 Hooters locations in 28 countries. The privately held corporation owns 160 units.
The first Hooters opened October 4, 1983, in Clearwater, Florida, and has become one of the most well-known restaurant brands in the world. The casual beach-themed establishments feature music, sporting events on large flat screens, and a moderately-priced menu that includes seafood, sandwiches, burgers, salads, and Hooters' original chicken wings. The brand is especially known for its food, and the world-famous Hooters girls.
During its history, the Hooters concept has remained true to its roots. The current logo, uniform, menu and ambiance are all very similar to what existed in the original store. This consistency is understandable given Hooters' continued success and high ranking amongst the industry’s growth leaders.
Hooters' new restaurant design is paving the way for the next 30 years of success by appealing to a broad range of customers. The design offers more contemporary seating and interior finishes as well as a stronger focus on the bar and television experience all while maintaining that fun, exciting atmosphere where customers can get a great meal and enjoy a beer while watching their favorite sporting event. Between new openings and remodels, 42 percent of the chain sports this new look.